Valiente Package Design

Objective

Create a package for an item of our choice.

Solution

The item I chose to make my package for was men’s smart watches. I found that smart watches are a high-end item that active people want. My target audience was men aged 30-35. While researching the product I discovered 30 to 35 year old people desire a watch that has multiple functions to accomodate their active life. I chose the name Valiente because it means bravery in Spanish. I thought the brand like Valiente would be able to promote bravery.

Here are two variations of the Valiente logo. I wanted to have a horizontal layout of the logo and a more stacked and vertical.

I was assigned to create three different packages on one product. I chose high end men’s smart watch. We were told to design three on three different flavors or style. I chose to do a hiking, swimming, and an everyday watch. Below are the different variations of the package all together.