Prism Beverage Ad Campaign

Objective

Create a beverage logo and an ad campaign.

Solution

The name prism was chosen since the beverage is a meal replacement drink harboring the full spectrum of nutrients. Since a prism breaks up light into its component parts, I wanted to suggest that the meal replacement drink does the same with nutrients. With that said, I created a prism-like logo.

Through designing the logo mark. I played around with different ways to create a prism without it really looking like one. The way I made it happen was that I ended up not letting it be 3D.

The best part of the ad campaign was designing a vehicle wrap. It allowed me to do things that I have never been able to before. I had a lot of fun deciding on how I wanted to show the colors of the brand.